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<< Previous Chief | Back To 2008 Channel Chiefs | Next Chief >>Gary Bixler, AMD
| Channel Chief Name | Gary Bixler |
| Channel Chief Title | Director, North America Marketing |
| Company and Division | AMD |
| Markets Served: |
Systems/Peripherals |
| Company's overall 2007 revenue: | $6.016 billion |
| Percentage of revenue from solution providers: | n/a |
| Number of years with the company: | 15+ |
| Number of years involved with indirect sales: | 15+ |
| Number of employees in channel organization: | n/a |
| To whom do you report in your organization? | Jay Nunez, VP North America |
| Does that individual report to your CEO/president? | Two levels removed |
| Describe your channel organization's major accomplishments over the past year: | Launched first full AMD platform solution into the channel -- codename 'AMD Spider' - Launched industry's first native quad core CPUs to channel with AMD Opteron and AMD Phenom - Recovered from a challenging 2H06 to re-establish stability |
| List up to 10 of your top products sold through the channel: | All AMD products are sold through the channel. Leading products include AMD Athlon and Phenom CPUs, AMD Chipset based motherboards, ATI Radeon graphics products and complete system solutions from the world's leading OEMs including HP, IBM, Sun, Dell, Lenovo and others. |
| Describe how your partner community has grown over the past year: | n/a |
| Name the one individual who has had the most profound impact on your life: | I would have to say my father who gave me confidence in my abilities and an attitude that I can accomplish anything with the right effort and attitude. |
| Please name the single most innovative initiative for which you were responsible for the past year? | Our most important initiative for 2007 was moving our entire partner marketing from being single component focused to a full platform focus, enabling our partners to sell the value of a complete AMD solution. - AMD Virtual Experience 2.0 www.amd.com |
| What were the key channel partner investments you made in the past year? | Enablement programs aimed at helping existing partners to sell new AMD products through communication, training, and evaluation programs. - AMD Co-op funding programs which fuel our partners advertising and promotion of AMD based solutions. - Recruitment programs aimed at engaging new partners |
| How are you attracting the next generation of solution providers? | By delivering a full platform story that is based on the premise that competition is good, and that AMD is the Smarter Choice. |
| What is the greatest challenge you overcame in the past year? | Completing the full integration of the AMD and ATI Partner programs including the Co-op funding program. |
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