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Inside This Issue: April 30, 2007

Cover Story

Playing Both Sides Of The Software Fence
What's a software partner to do these days? Join the software-as-a-service (SaaS) fray, stick with the more traditional model, or hedge its bets and do both?

>> VARs Grapple With High Price Of Software Talent

News Analysis

Cisco Primes Linksys For Small-Business Channel
Cisco Systems is strengthening its attack on the small-business market with the launch of a revamped channel program for its Linksys division later this year.

Storage As A Service Gets Vendor Backup
A wave of big vendors aim to push data backup services, a move that VARs say will help more businesses accept the concept of storage as a service.

Market Focus: Small Business

Distributors Fine-Tune Financing Programs
Distributors are mobilizing to get the word out about new credit and leasing programs, including incentives and higher credit limits to spark the interest of VAR customers.

Demand Generation

Copier, Printer Solution Providers Join Forces
PrinTrax, a veteran player in the copier market, and Sigmanet, an established IT solution provider, have teamed up after deciding that copier-printer convergence is outpacing the business model to support it.

Tech Focus

Hosted Security Answers The Call For Business Communications
As threats to business communications proliferate, more companies, vendors and VARs are turning to hosted security solutions.

Upgrade Notebook Storage On The Quick
Hitachi's Travelstar 2.5-inch Internal Hard Drive 2-in-1 Notebook PC Upgrade Kit provides quick upgrades along with a portable storage device that contains a backup copy of the data.

PC Case Disperses Plenty Of Hot Air
Antec’s Nine Hundred is one of the airiest PC cases ever examined by the CRN Test Center.

ShadowRAM: Rumors, Truth & Innuendo
Microsoft infuriates blogosphere and sends warning to Vista beta users, SAP-Oracle friction heats up at Sapphire, CA looks to clear its name and relaxing on the ranch with Craig Barrett.

PREVIOUS ISSUES

CRN.COM EXTRA
These articles were mentioned in this issue of CRN.

Avnet Thinks Up 14 New IBM Solutions

Don't Worry, Be Managed With New Trend Micro Console

Sun Apologizes After Leaving VARs Feeling Burned

OEM Sales Hurt Lexmark

Meet The New JBoss: Red Hat Readies New Strategy

SAP Gives Partners First Look At Hosted ERP

D-Link Targets Enterprise With Westcon Pact

VARs Cry Foul On CDW

Websense Makes Waves For SurfControl

Partners Feel Growing Pains From Business Objects' Expansion

Sun Miffs Partners With Direct-Sales Promo

Bake-Off: Network Access Control Apps

Digital Signs Point To The Channel

Apple Profit Blows Away Wall Street Forecast

COLUMNISTS
Heather Clancy:
Real Values

There's Marketing, And There's Branding
Branding isn’t about giving away T-shirts with your logo on it. It’s about creating an experience or emotion that is memorable enough to talk about -- or to recommend.

Robert Faletra:
On The Record

When Will OEMs Learn Not To Count On Dell?
When will OEMs realize it makes little to no sense to do a deal with Dell?

Steven Burke:
The Final Cut

Sun Set, Sun Rise
In response to an outcry from the channel, Sun Microsystems did the right thing and ended up including partners in its 25th anniversary sale promotion, originally made direct to customers. But the whole brouhaha should never have arisen in the first place.

Larry Hooper:
Under The Radar

Is Offshoring Ethical?
Every time I get together with a group of solution providers, the subject eventually turns to hiring. So I thought my recent column on employee retention and offshoring would generate a little discussion. Boy, did it ever.

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