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The Applications Are Cheesy: Facebook likes to toss around names like Amazon and Microsoft to tout the marquee companies developing applications on its platform, but those aren't the Facebook applications drawing heavy use.
A more typical Facebook application is "Likeness," one of the current toppers of Facebook's "recently popular" chart: "Find out who you're like! Compare yourself with friends and movie stars like Angelina Jolie, Jessica Alba, Keira Knightley, and many more. Can you find a perfect match?"
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