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The product that built
a high-tech dynasty
After three years of blood, sweat and code,
about two dozen, mostly 20-something, members of the original Windows
development team altered the computing landscape forever.
Moving from character-based DOS to Windows with its graphical user interface was
an enormous challenge back in the early 1980s. Programmers logged long hours,
worked with feeble hardware, designed previously unimaginable new drivers and
created a new paradigm. In effect, they dragged, pushed, pulled and cajoled DOS
into the GUI age for PCs.
When Windows 1.0 shipped in November 1985, it represented a gigantic step toward
the still-elusive ease-of-use goal of computer programmers everywhere. Instead
of having to decipher the strange language of DOS, Windows gave users a GUI.
That is a fancy term for simplicity, something visual, something requiring
minimal hand-eye coordination to manage.
Of course, Xerox Corp. had the Star System in 1984 and Apple Computer Inc. also
had an early GUI that year, but there is no doubt that the development team that
produced Microsoft Windows version 1.0 rewrote the textbook on PC desktop
operating systems.
Back in 1984, Chris Peters was a 27-year-old development manager for the kernel
on the Windows version 1.0 project. A very large project for Microsoft at the
time, the team worked fairly independently in three areas: the kernel group, the
user group and the graphics part.
Complicating development, Microsoft jumped the gun with the announcement of
Windows 1.0, first telling the world about the product in October 1983. It did
not ship until November 1985. When it did, it was introduced at a cost of $99.
It featured tiled Windows and fit and ran on two 360-Kbyte 5.25-inch disk
drives, the standard configuration for many users at the time. "It was a little
bit of a disaster," said Peters, currently Microsoft vice president of Web
authoring tools. "It took a long time to get it out the door."
Back then, Microsoft was small, about 80 people housed in pedestrian offices in
Bellevue, Wash. The company founded by Bill Gates and Paul Allen was still
smaller than Lotus Development Corp., Xerox, Apple, IBM Corp. and most other
competitors.
"We worked long hours for many years," said Peters. "The other crazy, insane
thing was Windows had to work fairly well on a two-floppy machine. There were no
hard disks. A design requirement was that it worked well on a two-floppy machine
with 256K of memory."
Among other challenges, developers had to write sample applications to show that
Windows could run something, said Peters, who wrote a strategy game called
Reversi that shipped with Version 1.
A variety of small applications shipped with the original Windows package,
including MS DOS Executive, Calendar, Notepad, Terminal, Calculator, Clock,
Reversi, Control Panel, Program Interface File editor, Print Spooler, Clipboard,
RAM drive, Windows Write and Windows Paint.
"It was November in Seattle. It was very dark," said Peters. "Like being in
school and going through finals and more finals and more finals, and waking up
after it's over and thinking, 'I gotta go to a final. But there's no final to go
to.' "
Windows 1.0 was a critical success but not a commercial one.
"Windows 1 days we were just trying to explore the graphical user interface,"
said Peters. "We had the terrible, terrible constraint of these things running
on computers that ran 100 or 1,000 times slower than they do now. We just had
toy computers then."
An original advertisement for Windows read: "Windows will instantly deliver you
a more productive present and a leap into the future."
It took awhile, but the advertising proved true. Windows evolved into the most
popular user interface in the history of computing, with 75 million machines and
still growing, according to a modest, single-panel display at the Microsoft
museum on the corporation's sprawling, Redmond, Wash., headquarters.
Back before the huge success, Rao Remala was lead developer in the graphics area
for Windows 1.0. He is currently technical manager of Microsoft's desktop
applications division.
"It really laid down a great foundation for the other systems to come down the
road," Remala said. "We had a great team, really smart by any standard. We used
to work very hard. We were all so engrossed with this project. We really wanted
to do something that had a huge impact on the users and that's what carried us
along. We just worked."
Remala recalled that now-President Steve Ballmer took over the group in 1984 and
said he was going to manage the team until the product shipped. In March 1985,
Ballmer made a bet that he was going to ship the product before snow fell that
fall. But one day, during a Seattle Seahawks and Denver Broncos football game,
it snowed on national television. "Steve was upset," Remala said.
Remala's office was next to Ballmer's in those days. "He talked so loud we had
to go tell him to calm down," he said.
Ballmer was the de facto development manager, agreed Tandy Trower, director of
retail marketing for Windows 1.0 in 1985 and currently senior director of
Microsoft's advanced user interface group.
"Even though there were technical leads, Steve was the spiritual leader for the
group," Trower said.
"Probably no one at Microsoft then realized what a significant project it was,"
Trower said, who calls the summer of 1985 "the lost summer" because of all the
time he devoted to Windows.
"In the early days of Windows, OEMs supported different screen resolutions. We
had to support quite a diverse amount of hardware," Trower said.
And in those days, new software usually turned around in six to nine months, not
two or three years.
"No one even imagined the magnitude of what we were trying to take on," Trower
said. "It was a huge bet for the company. No one really knew what a graphical
app looked like."
It was a whole new approach, and both Ballmer and Gates had set conservative
expectations for sales of Windows, Trower said.
Windows 1.0 set Microsoft firmly on the path to graphical user interfaces and
committed the company to an industry leadership role in the development of the
GUI.
Indeed, in 1987, Microsoft Windows 2.0 offered overlapping on-screen Windows and
a plethora of technology advances.
After a major redesign, commercial success truly was attained with Windows 3.0
in 1990. In the first year, 3.0 sold 4 million copies. Windows 3.1 brought even
broader acceptance after it was introduced at Windows World in 1992.
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