MSP Looks To Cultivate Its SMB Partner Base

By Christina Torode

, CRN
3:41 PM EST Fri. May. 23, 2003


indShift Technologies, an MSP with a twist, is setting its sights on the channel. The Fairfax, Va.-based company is rolling out a program that allows VARs, systems integrators and other service providers to private-label and resell its subscription-based monthly services to small and midsize businesses. "We've gotten to the point where we're ready to expand our services to a broader market base, and we're ready with a full program to support partners now," said Andrew Travers, recently hired as channel sales director to head the recruitment efforts.

Although some of MindShift's offerings reflect the repertoire of most MSPs, such as LAN and device management, the company has taken on the management of business-class applications (including proprietary software) and the help desk for SMBs. And that's not very common. MSPs often avoid accountability when it comes to the application layer. Many MSPs,and solution providers,also view help-desk duty as a necessary evil that they would gladly turn over to someone else.

Some solution providers, in fact, said MindShift's strategy of handling help-desk and IT management functions definitely gives the MSP an edge. And since MindShift primarily serves businesses with 500 employees and fewer, it's sure to get ample attention, solution providers said.

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