FEATURED VIDEO

SLIDE SHOWS
The chip giant adds new remote management, encryption and anti-theft tools baked right into next-gen Intel Core vPro processors for commercial desktops and notebooks.
The long-awaited iPad has arrived. But here are 12 other tablet devices that will take aim at Apple this year as the suddenly crowded tablet PC market heats up.
Going green was the rage of 2009, and the buzz in 2010 isn't letting up. Manufacturers are responding to increased demands from their white box makers for more eco-friendly components.
INSIDE CHANNELWEB

Results found for: CRM
Printer Print This Page

Image Friendly
techweb
CRM
techweb
(Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.

     Sales force automation (SFA), which became available in the late 1980s, was the first component of CRM. SFA, call center and automated field service operations were on parallel tracks in the 1990s and began to merge with marketing in the late 1990s to become CRM. Like ERP, CRM is a very comprehensive system, and a myriad of packages provide a myriad of options.

     According to Glen Petersen, author of "ROI: Building the CRM Business Case," the most successful CRM systems are found in organizations that realign their business model for profitability, not just redesign their information systems. See sales force automation and supply chain management.




The Business Case for CRM
Glen Petersen's "ROI: Building the CRM Business Case" (Xlibris, 2003, ISBN 1-4134-0110-4, www.xlibris.com) is a guide for CEOs who want to benefit from CRM. Its numerous examples and case studies give managers sharp insight into what creates success and what causes failures.
Search For CRM On ChannelWeb

Find the latest news and information on CRM from across the Channelweb Network of IT Web sites.


techweb
temrs similiar to your header
Entries before CRM
techweb
techweb critical angle
techweb critical infrastructure
techweb critical ratio
techweb critical update
techweb critical upgrade
 techweb Entries after CRM
techweb
techweb CromaClear monitor
techweb cron
techweb crontab file
techweb crop factor
techweb crop marks
techweb
define another it term
techweb techweb

techweb
Or get a random definition
techweb
copyright THIS COPYRIGHTED DEFINITION IS FOR PERSONAL USE ONLY.
All other reproduction is strictly prohibited without permission from the publisher.

Copyright (©) 1981-2008 The Computer Language Company
Inc All rights reserved.
Media Kits | Reprints | Privacy Statement | Copyright © 2010 United Business Media LLC | Terms of Service
CRN Logo ChannelWeb Logo CRN Logo CRNTech Logo Vision Events XChange IPED
ADVERTISEMENT




CHANNEL SERVICES >>