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Selling on IT Simplicity, and Avoiding the Complexity Trap

By Dan Neel, CRN
March 07, 2011    11:30 AM ET

There’s a real good idea out there today that every vendor who delivers integrated technology solutions knows about and is trying to get you to sell. Seriously. You know what’s going on out there in the market for integrated networking, switching, storage, security, WAN, and other technologies. It’s about solution selling and upsell that benefits the customer’s business. Customers need you to design and deploy these solutions. So the question becomes what kind of solution provider do you really want to be to your customers? Sell them on complexity and proprietary IT commitments? Or always be there with a scalable solution set that fits their specific business or vertical market, and comes at a low cost that doesn’t make IT an enemy of business profitability. The key is having the right vendor solutions and channel program that drives sales, helps grow customer bases, and compensates in a way that makes delivering the right solution the most profitable strategy to apply.

This special, live ChannelCast will feature D-Link's President of North America, Nick Tidd, who’ll be taking your questions live along with Steve Ryan, Director, D-Link North American Channel Programs, and moderator Dan Neel, market expert for Everything Channel.

You’ll discover:

  • New partner programs that compensate beyond product sales
  • Best practices in knowing which technology to lead within a solution sale
  • How to beat larger competitors who are selling on complexity and customer uncertainty

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