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IT Security for Small Businesses: An Opportunity for the Channel

By , CRN
May 17, 2011    10:50 AM ET

When it comes to IT security, channel partners catering to small businesses don’t have to settle for second best! The threats to your customers are very real. Attacks happen on a very consistent basis, often geared toward stealing credit card numbers, bank account numbers, and similar types of information that can enable criminals to place themselves between your customers and your customers’ money. Meanwhile, many vendors in the industry approach the small business segment with offerings that were either dumbed-down from enterprise level products, or repackaged consumer-level products that do not provide the necessary levels of protection. And since most small business leaders are not technology experts, they typically fault the channel partner when things go wrong. If something you sold them failed to protect them, then the reflection is on you and your company. Find out how you can protect not only your customers, but your own reputation, as well.

You’ll discover:

  • How the prevalence of attacks makes your customer vulnerable
  • How gaps in security impact your own reputation
  • How threats can be converted into market opportunity
  • How purpose-built security products for small businesses can be more profitable, more effective, and more closely in line with your business model

    Join Ken Presti, Technology expert, and TJ Alldridge, Trend Micro, live on May 17th at 11:00 am Pacific/2:00 pm Eastern and ask your questions in real time!

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