Here's the Key

Dedication and commitment to the channel is probably the single most important factor a solution provider should consider when selecting a vendor partner. Look carefully at the history of programs and services they've designed. Do they complement or compete with your business? Are they identifying and developing new market opportunities that support channel initiatives? Do they listen to your needs?

The best relationships are those that continue to develop and support partnerships--not just in boom times, but also when times are tough. That's when you know who is truly interested in your long-term success.

Have You Done Your Homework?

Channeling Your Thoughts