Distributor points out four emerging opportunities
Printer-friendly version Email this CRN article
Bar code, auto ID, point-of-sale, telephony. What do these kinds of products have to do with you? If you're looking for a way to boost your sales during a tough economy, a lot.
VARBusiness' State of the Market research shows your best bet in bolstering sales is to target your existing customers; VARs surveyed expect 69 percent of their revenue to come from existing customers and 31percent to come from new customers.
"Even with the tough economy, there are pockets of customers who are being forced to add some new technology because what they have is just too old and is no longer efficient," says Mike Baur, president and CEO of ScanSource, a $497 million specialty distributor in Greenville, S.C.
Four opportunities have emerged that traditional VARs not typically focused on what ScanSource has to offer can quickly take advantage of today to increase revenue, Baur says.
End users may be surprised to learn that videoconferencing equipment is less expensive than they thought,$7,000 to $8,000 is typical. The key to a successful implementation, Baur says, is that the end user has access to high-speed bandwidth.