Trio of Marketing Tips

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2. Find Friendly Helpers: If you're just starting out and don't have a lot of resources for marketing and advertising, don't be afraid to hit up partners for funds. A key point, however, is making sure you have a solution and a pitch in mind before seeking out and spending those funds; MSPX, for example, had a blueprint for a wireless business, and it made getting support from its partners that much easier.

3. Target Key Issues: If teaming with vendors and hosting events just aren't working, then take a page from Optimus Solutions and develop a marketing message that identifies specific IT problems that your customers are having. If you know that local businesses are struggling with telecom costs and network integration, then try pitching a case study on the common causes and how IP telephony solutions can help.

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