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4 The Hard Way
12:00 AM EDT Mon. Sep. 17, 2007
From the September 17, 2007 issue of CRN
Page 3 of 3
AMD might not have quite the "game-changer" it says it does, but if its main claims about Barcelona prove to be accurate, Reason's Daninger says they'll have a saleable product on their hands.
"It was a leapfrog game, and AMD leaped Intel, and now Intel has at least caught up and moved ahead in some areas. I'm not sure if there's going to be an AMD leap ahead of Intel this time. But we're hoping it proves out to be a very powerful floating point. If two of the benchmark areas, the floating point and the handling of massive amounts of memory, prove to be very strong, we'll have some interesting products to bring to market," he said.
Meanwhile, desktop builders like Rain Recording, which was an Intel-only shop for nearly 20 years, eagerly await the Phenom release. Paschick can't wait to build the company's first AMD-based workstation, dubbed Solstice, on an AMD desktop quad-core. According to AMD Desktop Products Brand Manager Brent Barry, Phenom will be released in December. A Phenom demo system showcased at the Barcelona launch event in San Francisco clocked at 3.0GHz, and insiders say speed issues that held up the quad-core Opteron release haven't been an issue with Phenom.
"We found that the price-per-performance for our new Solstice computer, our first AMD computer, is phenomenal. It's our best at Rain Recording. We're preparing for the launch of the desktop quad-core. Another wonderful positive is that when they announce that chip, we'll be able to deploy the next day. Because their CPUs are so well designed, we don't have to redesign the controller chipsets from the ground up. That's something we've never been able to do with Intel," he said.
Solstice will be added to the three Intel-based workstation lines Ringwood, N.J.-based Rain Recording already sells. Retailing at $1,499.95, the Solstice O1 is built on the AMD Athlon 64 X2 Dual-Core 5000+ with HyperTransport, featuring 2 Gbytes of RAM, a 250-Gbyte OS drive and a 250-Gbyte audio drive. The Solstice O2, selling for $1,799.95, has twice the RAM and audio drive space, and is powered by the Athlon 64 X2 6000+. Solstice workstations are about $800 cheaper than the system builder's lowest-priced Intel-based products.
Paschick credits his company's embrace of AMD to the chip maker's performance on platform delivery through its AMD Validated Solutions program. "With AVS, we said, 'Whoa, we can actually do this and they're going to back up the motherboards and do a one-day replacement.' We even like it better than Intel [platform programs] in some respects. With AMD, we're getting a closed ecosystem like Intel's with the board makers. But Intel's are in-house, so with AMD you also get board makers who are only board makers, that is, the core competency of what the board makers do best," he said.
How deep into AMD will Rain Recording go when Phenom hits the market? Paschick said a 50-50 mix is not out of the question.
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