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Channel Best-Sellers: Peripherals That Matter
10:00 AM EST Fri. Nov. 23, 2007
From the November 26, 2007 issue of CRN
Page 2 of 7
In doing so, Samsung, with 22.49 percent of the market, jumped past competitors ViewSonic (18.87 percent) and NEC Display Solutions (15.81 percent) to take the top spot in a segment that's growing more price-competitive. Samsung's gains came as it continued evolving its Power Partner Program, while NEC found itself in the midst of a corporate consolidation between the company's projector and LCD units.
"I hate to say it, because I don't believe people should buy on price, but price has driven a lot of decisions," said Gus Chiarello, PSG manager of Atlantic Business Products, Brooklyn, N.Y. Chiarello said customers have largely come to accept a good—and standard—level of quality in 17-inch and 19-inch LCDs, so differentiation has turned to areas including price. He also said while companies like ViewSonic have remained strong, Samsung has maintained a strong channel program.
"Samsung has also done something smart—they've taken steps to differentiate between their consumer and B2B [LCD] markets," Chiarello said. "And Samsung has had a very strong channel program over the last 12 months."
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Color LCD (19" - 30")
* Ranking based on 1st half 2007 share of sales dollar volume. Highlighted vendor gained greatest share from 1st half 2006 to 1st half 2007 Source: The NPD Group/Distribution Track (Incudes GTDC Data), www.npd.com/lps/distributortrack |
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