| Four Key Players in Midmarket Blade Servers |
| COMPANY: Dell Round Rock, Texas. (512) 338-4400 www.dell.com KEY PRODUCT: Dell PowerEdge M600. CHANNEL POINTS: Dell offers deal registration, lead generation, generation, discounts, marketing assistance, enhanced parts replacement and partner portal as part of its PartnerDirect program. |
| COMPANY: Hewlett-Packard Co. Palo Alto, Calif. (650) 857-1501 www.hp.com KEY PRODUCT: ProLiant BL260c, HP BladeSystem c3000. CHANNEL POINTS: HP providess education, training and marketing support in its PartnerOne program, has developed "Blade Builder University," a one-day course on its technology, and provides a TCO tool in addition to financial incentives for VARs. |
| COMPANY: IBM Corp. Armonk, N.Y. (914) 499-1900 www.ibm.com KEY PRODUCT: BladeCenter S Chassis, BladeCenter H Chassis, BladeCenter E Chassis, BladeCenter HT Chassis, BladeCenter HS 12, BladeCenter HS21 (extended memory), BladeCenter LS21, BladeCenter LS41. CHANNEL POINTS: The IBM PartnerWorld site offers a section dedicated to IBM BladeCenter. From here, partners can access resources such as IBM Express portfolio, which includes BladeCenter models targeted at SMBs; Know Your IBM e-learning modules; BladeCenter sales tools and competitive marketing information. |
| COMPANY: Super Micro Computer Inc. San Jose, Calif. (408) 503-8000 www.supermicro.com KEY PRODUCT: DataCenterBlade, OfficeBlade, SuperBlade CHANNEL POINTS: Super Micro offers channel partners special promotions including seeding, spif, rebate and special discount programs. MDFs are customizable and flexible. The vendor also offers service with free live access to technical experts on the phone and Web free of charge. Partner Web site includes resources such as product images, ad templates and product configuration tools. |
