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Channel Investments Pay Off For HP
In addition to its value share dominance in the Affinity study, HP also finished with the highest Channel Affinity Index score in the category, with a total score of 508 -- 22.2 percent greater than the average score of 416. Overall, VARs seem to like what's coming out of HP. Lenovo was within striking distance with a score of 474 out of a maximum of 1000.
"HP has a proven record of investing in their channel partners. They have a large variety of notebooks from touch screen to workstation, which can serve a wide variety of customers," said Tom Lowry, senior partner with Corus Group, Norcross, Ga. "Furthermore, the HP Renew [refurbished] channel offers a greater flexibility in pricing and configurations for both new and Renew HP-authorized notebooks. Also, selling the authorized HP Renew notebooks can be great for all parties involved, as they sell products that may have been cancelled from another order and customers can take advantage of deep discounts."
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