Affinity Index: Desktop Systems

HP Seals the Deal
HP Seals the Deal
In closing deals, HP stood head and shoulders above its competitors for the first half of 2008. HP's partners reported an impressive 36.1 percent of the dollar share value derived from deals closed in the first half, beating second-place Dell by more than 15 percentage points. HP's average transaction size was $10,400 for closed deals, lagging behind Lenovo's average transaction of $18,600.

What accounts for HP's success?

"We lead with HP products, specifically desktops and workstations, as HP offers the best combination of standards for business needs today," said Brad Ormsby, owner and manager of Ormsby's Computer Systems. "HP makes it easy for us to get products out the door quickly and efficiently. Especially in today's market, time is money."

Next Slide