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The Channel Wire
July 02, 2009
Call it Gadget 2.0. A new site, Gadget, was launched Thursday that provides community reviews of the latest and greatest gadgets instead of relying on professional assessments.

The site, GDGT, is the brainchild of gadget veterans Peter Rojas and Ryan Block, formerly of now-rival sites Engadet and Gizmodo.

Instead of relying on techie professionals, GDGT is a social networking site for members to post gadget specs, reviews and comparisons and start discussions.

Interestingly, tech news headlines link to other sites, including Gizmodo.

Rojas said he wanted a site where people could create and share lists of products they owned or wanted, and subsequently build a gadget database. "It's the gadget site we've always wanted," Rojas said in a post on the site. "We both love devices and spend an insane amount of time playing with them, writing about them, talking about them, and thinking about them."

Members can browse news, community posts and product reviews by categories, such as peripherals, handhelds, GPS systems, monitors, consoles, mobile devices, camcorders and cameras.

Users also can search a slew of vendors such as Samsung, Canon, HP, Microsoft, Apple, Logitech, Acer, Dell, Sharp, ViewSonic and Kensington.

Rojas was the founder and editor-in-chief of Gizmodo and left after AOL's 2005 acquisition of Weblogs, the owner of that site and a network of 85 sites that included Joystiq and Hack-A-Day. Shortly after the acquisition Rojas left and went on to launch Engadget, where he met Block.

"We've waited for years for somebody to make a gadget site we could go hang out at all day -- when no one did it, we just decided to do it ourselves and make sure that it went beyond everything else out there," Rojas said.

Posted by Michele Masterson at 9:05 AM
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