Five-Part Workshop: How To Build A Linux E-Commerce Site

Part #1: Getting Started

VARBusiness logo By Tom Adelstein

9:53 AM EST Fri. Jan. 21, 2000
From the January 21, 2000 issue of VARBusiness
In this five-part workshop, Dallas-based integrator Tom Adelstein offers background on e-commerce and discusses what is needed to build one. At the end of Part 1, you will know:
  • The difference between e-commerce and e-business
  • The minimum needed to set up an e-commerce site
  • What you can do from a hosting service vs. hosting your own site.
    (Subsequent parts to this workshop--which look at banking issues, the role of databases and search engines, and links to Open Source sites with free tools--link from this introductory seminar).

    Who This Seminar Series Is For
    Internet commerce requires an incredible amount of sophistication in many disciplines. It is not an easy task. Integrators who are adopting e-commerce into their business models can use this material to help determine what is needed. Those who are advising clients on how to get into e-business can use the material in this series of seminars to help define the issues and challenges.

    How E-Commerce Differs From E-Business?
    People often mistakenly use the terms e-commerce and e-business interchangeably. E-commerce refers to transacting business over the Internet. E-business refers to the use of Internet protocols and applications to conduct business within an organization. Some examples of e-business include document management, data warehousing and data mining.

    E-commerce refers to retail or business-to-business transactions conducted over the Internet using a variety of payment methods. Usually, e-commerce involves the use of Secure Socket Layers (SSL) to create a safe site to transmit credit card information or information you don't want unknown people to see.

    To make a complete e-commerce site you need a merchant account, a commercial account, a sales tax permit, and a business license. Tending to those should be a first step but many small to midsized businesses, and even some large ones, mistakenly leave it until the end and become disillusioned somewhere in the process. They begin a starter site and, try to find a unique domain name, which is difficult. They build their site, get it ready to do transactions and then discover they don't have the credit to get a merchant account. If you can't get a merchant account, you can't clear credit card transactions. You'll miss 90 percent of the business conducted over the Internet without a merchant account. Would you go to all the trouble to build a nice Web store only to discover you don't qualify for a merchant account? Not me. This is why it should be investigated first.

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