Play to Win Your Space Race

The Market Leadership article, "Strategy For Success: Focus On Being a Market Leader" in the Aug. 30, 1999 issue of VARBusiness generated some heated debate. VARs had questions: "Is it really safe to pursue a strategy of focused differentiation in a highly-dynamic marketplace? What are the tangible benefits of true dominance and how will we know when we've achieved that? How do you decide which markets to target? How do you know when you are focused enough? Or too focused? Tell us HOW you pursue market dominance."

Ask and ye shall receive. Today we bring you the first installment of a three-part series on why and how to pursue a market dominance strategy in a competitive professional services environment. And who better to lead it than the authority on this topic, Theresa Lina of Lina Group Inc., who we interviewed for the story that got all the buzz. Lina has developed a formula for achieving market dominance in highly-competitive professional services arenas. This seminar series will cover the following material:

Part 1: The Power of Being the Go-To Source