Interpath Goes Deeper Into CRM With Pivotal

Enterprise ASP Interpath expanded its strategic relationship with CRM software manufacturer Pivotal this week, inking a multi-year business development agreement.

Interpath will become the preferred ASP provider of Pivotal's demand chain management suite in the United States and Australia. The companies will work together to target Global 1000 and mid-enterprise companies.

"Companies are demanding cost-effective implementation options that allow them to move forward quickly with a demand chain management strategy that fuses the powers of CRM, PRM and sell-side e-commerce," said Norm Francis, president and CEO of Pivotal, in a statement.

Joel Schleicher, chairman and CEO of Interpath, says the expanded relationship will help customers "invest in demand chain management solutions without the cost of maintaining IT resources internally." As a result, clients can focus on their core businesses while increasing productivity and efficiency.

Interpath already has a Pivotal practice team made up of sales, operations and research and development professionals who are trained on the Pivotal solution suite. Moving forward, the two companies will share sales and technical resources in regional offices, including a joint team located at Interpath's headquarters.