Totality Acquires Assets Of Beleaguered Breakaway

The deal gives Totality 15 new customers, which will migrate from Breakaway to Totality's Web site and infrastructure management platform, the company said.

Breakaway was a first mover in the ASP space, but soon ran into financial difficulties as hyped customer adoption rates did not materialize and dot.coms went out of business. Industry observers said Breakaway's confusing go-to-market strategy also led to the company's downfall. The company offered e-business outsourcing and ASP services, among others, such as marketing.

Soon after the departure of CEO William Loftus in August, the company filed for Chapter 11 bankruptcy in September and began seeking a buyer.

Totality said the acquisition enhances its presence in the Northeast and its Windows NT expertise.

Totality specializes in e-business infrastructure management and works with solution providers. In May, Totality teamed with systems integrator Fort Point Partners to integrate Kmart's 3,500 retail kiosks with the retail chain's BlueLight e-commerce site.