"Gap's leadership team feels that technology can be leveraged in this industry for a tremendous competitive advantage," Harris says. "We've clearly staked out ground at the Gap. And we think that we are going to be well-positioned to leverage technology to the maximum to be competitive."
Choosing the right partnerships will also prove a critical element for success. "I'm not sure any internal IT organization for a company that has apparel retailing as its primary objective can go it alone anymore," Harris says. "Certainly not if it's not a technology-based company. We are not that, and we don't aspire to be that."
