The Fast & The Furious
3:00 PM EDT Fri. Jul. 21, 2006
From the July 24, 2006 issue of CRN
Page 3 of 10
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By Timothy Long  To Stuart Emanuel, growing a solution provider business is all about the basics. "It's not magic," says the CEO of NueVista, an Oak Brook, Ill., company that grew its net sales almost 600 percent between 2003 and 2005. "It's about sticking with what works and sticking with the plan."
The plan for NueVista has been to stay focused on IT consulting, professional services and custom software solutions. The company, which was founded by Emanuel and four other partners in 2002, has quickly built a reputation in the software quality and testing space. It wasn't easy. Emanuel was surprised by how difficult it was at first to become the go-to company for customers' IT needs. "We spent our first year primarily trying to get our name out there in the marketplace," he says. "Most companies didn't want to talk to us at first."
He also says NueVista has stayed focused on the applications business—not infrastructure or networking—and developed a business strategy practice, which has led to high-margin business. In its value-added staffing and project work, the key has been finding long-term assignments. He says the company's average assignment lasts eight months. Last year, NueVista opened a new office in Minneapolis-St. Paul, which is already enjoying the same galloping growth as the Chicago office. The new office did $500,000 in business its first year, says Emanuel, and is on a projected run rate of $2.5 million for this year.
He has no intention of slowing down. "We want to get the business to about $25 million in revenue, which we should do in a few years. Then we'll have some real options."
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