The Fast & The Furious


CRN logo By CRN Staff

3:00 PM EDT Fri. Jul. 21, 2006
From the July 24, 2006 issue of CRN
Page 5 of 10
Integration Systems

By Timothy Long

Integration Systems Terry KeeneIt was the year 2000, and after 15 years of IT consulting, Terry Keene was enjoying some much-needed R&R time. He'd moved to Scottsdale, Ariz. He was playing a lot of golf. Then, he got a call from his son, Derek, who reminded Terry that he had promised that one day they'd go into business together.

Two years later, Terry Keene was president and CEO of Integration Systems, and by 2004, its second year in business, the company had already achieved its IBM Premier Business Partner status and was growing like gangbusters. "It's been really fun," Keene says. "We deliver IBM's technology, philosophy and vision to the marketplace for them. It's an exciting place to be."

Integrated Systems, Deerfield Beach, Fla., grew its net sales 525 percent, to $11.4 million in 2005 from $1.8 million in 2003. The company has expanded dramatically in its first four years, opening offices in Boston, Atlanta and Puerto Rico. It plans to open another office in the southeast sometime in the next 12 months.

What makes these companies Fast and Furious
Groupware: A Startling Comeback
Paragon: Mining Colorado Gold
NueVista: Why Slow Down?
Micro League: Plan For Growth Pays Off
Integration Systems: Winning Customer Hearts And Mining
Sword & Shield: Compliance Plus Security Equal Sales
MTM: The Road Less Traveled
EBS: Manna In The "M" Of SMB
ACS: A Simple Services Formula
Network Innovations: Go VoIP, Young Man
Keene likes to say Integrated Systems' focus—the "infrastructure optimization" business—is a great space for growth, and the prime opportunities the solution provider finds are companies with server farms running applications such as SAP, PeopleSoft and Manugistics, all on different platforms. "We can walk in and put all those apps on two boxes, not even half full, and pool all the CPUs," he says.

Integration Systems is very gung ho on IBM and puts most of its focus on bringing incremental revenue for the vendor. "We do mostly competitive opportunities," he says. "We go into big Sun Solaris shops or [Hewlett-Packard] shops wondering whether to move to [Intel's] Itanium or move to something else, and we help them move to something else."

Keene tells potential customers: We can virtualize your infrastructure, optimize your infrastructure and build SOA capability into it. "It's a difficult job," he says. "First, you win their hearts, then you win their minds."

He says you have to win their hearts with cost savings, then you win their minds by showing them how to bring on-demand virtualization technology into their environment. "I tell them, 'I want to be a partner, and I'm willing to earn that status.' "

This year, the solution provider is working to align the company even more closely with IBM. "The hardest part is getting the reps to go outside their comfort zone and find those competitive opportunities," Keene says.

 
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