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CMP Channel Is Now Everything Channel


By Steven Burke, ChannelWeb
6:12 PM EST Fri. Feb. 29, 2008
CMP Channel, the parent of CRN, VAR Business and ChannelWeb, has been broken apart into its own separate independent business and renamed Everything Channel.

Robert Faletra, the president of CMP Channel, has been named the CEO of the new unit, which is aimed at providing everything solution providers and vendors need to be successful in the channel. Faletra will report directly to United Business Media plc Chief Executive David Levin, who oversees a far reaching $2.5 billion global business media company.

The creation of the Everything Channel business was part of a broader restructuring of CMP Technology into four independent market focused business units (Everything Channel, TechWeb, TechInsights, and Think Services).

"This is the next step in the strategic evolution of how we serve our technology market customers -- and we're doing it from a position of strength," said Levin. "As our strong and improving results for 2007 show, each of the operations within CMP has been successfully serving its specific markets, but going forward, as independent and focused businesses, they will be able to get even closer to their audiences and customers, developing products and services for these communities faster and with focus."

The new Everything Channel business provides a full portfolio of channel offerings aimed at helping solution providers and suppliers execute globally including the XChange and the recently acquired Vision events, IPED market research and education business, and tools including the eXalt online workflow system and the MTC incentive deployment tracking service.

"The new structure under United Business Media (UBM) will allow us to not only build these and other services more quickly but draw on UBM's strong balance sheet to acquire companies that compliment and add to our strategy to provide everything any supplier or solution provider needs to be successful in the high-tech indirect sales channel," said Faletra.

Faletra said solution providers and vendors can not be successful doing just one thing which is why the unit has multiple products and services to enable them to accelerate sales.

For solution providers, he said those products include "critical informational delivery vehicles via our print and on-line offerings, solution configuration and quoting tools, spiff management tools, live and virtual trade shows and multiple other products including education and market intelligence research."

For suppliers, the complete suite of products includes "consulting services; market intelligence, subscription and custom channel research; education for their channel management team; configuration tools they can offer their channel; spiff management tools to distribute and manage spiffs, virtual and live events to meet face to face and recruit solution providers; leadership content products so they can market through advertising via the most trusted brands in print and online; custom content products; tele-recruiting services, database mining services and a wealth of other products and services."


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