Aug. 10, 2005
Rajesh Srinivasan, in an e-mail to Kevin Eagan and Mark Croft, passes along his opinion that 'it makes sense now' to move from the single Ready PC marketing strategy to 'a two-tier program where the lower tier is "Capable," higher tier is "Ready or Optimized."' (pgs. 7-8, 135)
Croft, in what looks like a hand-written fax to Srinivasan, writes that the proposed two-tier Vista campaign is 'elegant on paper but NOT in operations + marketing.' (pg. 6, pictured)
In a reply to Croft, Srinivasan describes Vista Home Basic as 'Windows 2006', a seemingly dismissive term for the limited operating system upgrade that would later become the core of the entire Vista Capable campaign. Srinivasan also opines that 'we are allowing Intel to milk 915, while allowing and paying OEMs to deliver a poor Windows Vista experience.' (pg. 5)
