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IPED Launches Channel Research Subscription Service
5:09 PM EDT Mon. Apr. 14, 2008
The subscription includes quarterly Channel Affinity Index reports, a Global State of the Market report and access to IPED's Channel Prescriptive reports.
"We are very excited to enhance our offerings with an annual research subscription service. Through our exclusive market intelligence and expert analysis we provide vendors with a Channel Affinity Index which tracks relationships between the vendor, the solution provider and the end-customer in terms of products and services proposed and sold in more than 50 different technology segments," said Toni Clayton-Hine, vice president and managing director of IPED.
The Channel Affinity Index helps vendors evaluate their position in the channel. It tracks channel sales and partner engagement by measuring the relationships between partners, end-customers and vendors. It allows vendors and solution providers to trend technology and brand adoption in both the SMB and enterprise. The results provide specific performance factors that can be adapted to increase sales.
The Global State of the Market report offers a macro and micro view of channel trends in emerging markets as well as the dynamics of each market, according to Clayton-Hine. Based on more than 7,400 responses from the Americas, Asia, Europe and Africa, the report identifies what channel investments IT vendors need to make and where they should be allocating their resources to secure the highest return on investment. It also touches upon global solution provider business trends, opportunities and challenges for growth.
IPED's Prescriptive Reports.provide a series of best practices that can be implemented by vendors for channel development and business management.
Pricing for the subscription service is based on the technology and market segments, according to Clayton-Hine.
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