The product: VMware Virtual Center

Pictured: Virtualization was a popular topic among CIOs, so VMware's booth was a crowded place.

Quotable: "I think most organizations are now ready for virtualization. If they haven't, then they're stupid. Especially small and midsize companies. VMware absolutely helps lower your costs," said Jim Williams, manager of information services, A&W Food Services, Vancouver, B.C.