The small and midsize business market may not be as big as the enterprise market in terms of IT spending, but it is where the biggest solution provider opportunities lie, said Frank Gens, senior vice president and chief analyst at IDC, a Framingham, Mass.-based analyst firm.
Small and midsize businesses account for about 34 percent of IT spending worldwide, Gens said. However, they also account for about 65 percent of worldwide GDP (gross domestic product) and about 70 percent of worldwide employment.
"If we can just get half of that gap filled, that would be an additional $220 billion in IT spending opportunities," he said.
Like other businesses, small and midsize businesses need affordable technology and business solutions, Gens said. The difference, he said, is that smaller companies need simplicity. "So instead of SMBs being a backwater of opportunities, it's now an epicenter of success," he said.
