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IPED INSTITUTE FOR PARTNER EDUCATION & DEVELOPMENT

From Our Research Arm: Better Partner Outreach


VARBusiness logo By

12:00 AM EDT Mon. May. 19, 2008
From the May 19, 2008 issue of VARBusiness
Everything Channel's Institute for Partner Education & Development (IPED) has launched an annual research subscription service to help vendors improve their partner engagement activities and accelerate revenue through the channel.

The subscription includes quarterly Channel Affinity Index reports, a Global State of the Market report and access to IPED's Channel Prescriptive reports.

"We are very excited to enhance our offerings with an annual research subscription service. Through our exclusive market intelligence and expert analysis, we provide vendors with a Channel Affinity Index, which tracks relationships between the vendor, the solution provider and the end customer in terms of products and services proposed and sold in more than 50 different technology segments," said Toni Clayton Hine, vice president and managing director of IPED.

The Channel Affinity Index helps vendors evaluate their position in the channel. It tracks channel sales and partner engagement by measuring the relationships between partners, end customers and vendors. It allows vendors and solution providers to trend technology and brand adoption in both the SMB and enterprise. The results provide specific performance factors that can be adapted to increase sales.

IPED's Global State of the Market report offers both macro and micro views of channel trends in emerging markets as well as the dynamics of each market, according to Clayton Hine. Based on more than 7,400 responses from the Americas, Asia, Europe and Africa, the report identifies what channel investments IT vendors need to make and where they should be allocating their resources to secure the highest return on investment. It also touches on global solution provider business trends, opportunities and challenges for growth.

IPED's Prescriptive Reports provide a series of best practices that can be implemented by vendors for channel development and business management. Pricing for the subscription service is based on the technology and market segments, according to Clayton Hine.

For more on IPED, go to www.iped.com and www.everythingchannel.com.

 
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