While there were only a limited number of vendors on tap at the Midsize Enterprise Summit Europe 2008 in Barcelona this week, they all had one thing on their mind: Hitting that increasingly important midmarket, which according to many has become an integral part of their sales drive. Here's a roundup of the vendors that made it out to Spain and what solutions and services they were offering to midsize enterprise IT executives.
Microsoft Making Midmarket Push
Microsoft was hammering home the message that "software enables you to compete in the new world of work." With a strong focus on its unified communications solutions, the software giant offered midsize enterprise CIOs and IT executives a glimpse at some products it said will give smaller companies a competitive edge, such as customer relationship management software, collaboration software, enterprise resource planning software and business intelligence software. The centerpiece, however, was Office Communicator and Office Communications Server, unified communications solutions that tie together voice, video, instant messaging and presence and make them available through popular applications like the Office suite and Outlook e-mail.
Microsoft said its solutions for the midsize enterprise can reduce costs, are easy to implement and learn and can boost productivity.
