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Brand Recognition
In the x86 Server space, IPED found that end customer brand preference and the cost/time to change or add a vendor were the two most important of the 15 factors to solution providers, accounting for 11 percent and 10 percent of the total score, respectively. Meanwhile, a vendor's support of joint sales calls and technical training sessions were chosen as the least valuable, each accounting for only 3 percent of the total score.
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