In another example of IBM thinking deep thoughts about IT, the company announced in September that it was creating a think tank called the Center for Social Software in its Cambridge, Mass., laboratory for developing social networking applications. IBM researchers from all over the world, along with partners and customers, will pull multiple cultural perspectives into the project and develop social networking applications geared to specific industries. The initiative also includes developing and testing Web 2.0 tools under the name 2moreO@Wrk.