Apple After Steve: Five Potential Candidates To Replace Jobs

Phillip Schiller
Phillip Schiller

Phillip Schiller is Apple's marketing chief and the company's chosen replacement speaker for Jobs at this January's Macworld expo. Schiller could replace Jobs because it is his job to do something Jobs does every day: create a brand and message around the company.

While Steve Jobs is undoubtedly Apple's best salesman and speaker, Schiller, as the head of marketing should have some input into what is being said about the company and how it's being portrayed. It's unlikely that Schiller's keynote at Macworld will be greeted with the same fanfare a Steve Jobs keynote would receive, but this is Phillip Schiller's big chance, and everyone is waiting to see what he'll do with it.

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