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Warner Music to Return To YouTube
9:34 AM EDT Tue. Sep. 29, 2009
Nine months ago Warner Music prohibited any of its music from playing on Google's YouTube video-sharing site. The proposed agreement would return the music company's video clips to the video-sharing Web site, according to The Wall Street Journal.
The plan lets Warner Music Group retain the right to sell ads that run adjacent to its videos and receive the bulk of the revenue, the Journal reported. The dispute centered mainly around Warner's claim that the advertisements currently running on YouTube generate insufficient revenue.
The arrangement means that Warner Music's stable of artists, which include pop icons such as Madonna and Green Day, would again be seen on YouTube, as do entertainers from EMI Music, Sony Music Entertainment and Universal Music Group.
Reuters also reported that the deal would provide entree to a possible role for Warner in a new music video Web site called Vevo. Vevo is backed by Universal and Sony and will be supported by YouTube's technology platform. Early reports suggest Vevo would be a more sophisticated way to experience music on the Web, and could be the music industry's version of Hulu, a popular online TV service.
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