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Privacy Seals: Opt In or Opt Out
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 White Paper October 2009 167 KB |
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TRUSTe Consumers are getting more and more concerned about how businesses use and share their personal data. Firms should build consumers' trust and gain their future business by posting a consumer-friendly privacy policy and living up to their promises. TRUSTe and BBBOnLine (offered by the Council of Better Business Bureau) are the big names in the business, but there are many other lower-priced options. Currently, brand recognition and price are the major points of differentiation among privacy seals, but rising consumer pressure and legislative action will create opportunity for change. |
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