TRUSTe
TRUSTe

Phishing is the criminal act of posing as a legitimate business via digital communications to extract information such as social security numbers, credit card numbers and banking account numbers. Businesses absorb more than 90 percent of phishing attack costs as consumers lose faith in Internet-based communication. TRUSTe, the leading online privacy organization, and Ernst & Young, a global leader in professional services, provide guidelines and examples to help businesses maintain safer, reassuring digital communications with customers to minimize the risks associated with phishing attacks. Businesses have a role to play in rebuilding the public’s trust in online communication channels through best practices including eliminating pop-ups, instant message and e-mail as tools for collecting information and removing cross-site scripting from a company’s Web site.