WhitePaperLibrary > TRUSTe/Epsilon Whitepaper - Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints  

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TRUSTe/Epsilon Whitepaper - Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints

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White Paper
August 2009
617 KB
 

TRUSTe
TRUSTe

When it comes to email deliverability, customers can either be your toughest critics or the key to success. Consumers are demanding clear permission, relevant content, responsiveness and value. Successful email delivery increasingly depends upon keeping spam complaint rates below ISP blocking thresholds. TRUSTe and Epsilon provide best practices to help legitimate marketers keep consumer spam complaints to a minimum, optimize their email communication efforts and ensure positive, long-lasting relationships with customers.

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