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The Importance of Partner Enablement in a Changing Software Industry

By Rick Whiting, CRN
June 28, 2011    9:58 AM ET

How do you ensure that you, a solution provider in the SMB ERP market space, stay competitive with your offerings? Are you able to both generate new business and grow your existing business with the partnerships you currently maintain? Partner enablement is critically important from any software vendor you partner with, and means many things to help you grow. Some of those factors include:

  • Deep understanding of customer needs and requirements
  • Differentiated solution suite serving key market segments
  • Stability, track record, and investment strategy for the future
  • Full enablement program to propel your success

With the backing of these key enablers, solution providers serve as that “trusted advisor” companies are looking for when making that buying decision. For solution providers, that means working with vendors because they offer the most comprehensive resources that enable channel partners to best serve their customers.

Tune in live to Everything Channel Senior Editor Rick Whiting Tuesday, July 19th, at 11:00 am Pacific/2:00 pm Eastern, and find out what you need to know about the importance of partner enablement and what solution providers should be demanding from their software vendors.

To continue reading this article, please download the CRN Tablet Edition app from the iPad App store.

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