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Turn up the Heat…and Fend Off the Potential Summer Slump

By Dan Neel, CRN
July 08, 2010    12:31 PM ET

Halfway through 2010, most VAR Solution Providers, due to the current markets volatility, continued to make adjustments to their business practices and their approach to sales and marketing Best Practices. By doing so many Partners are experiencing a vastly better year revenue-wise than they did in comparison to 2009. However now is not the time to let up, but rather the time to heat up to insure that you fend off the potential for a summer slump.

So…how do you continue to re-fresh and re-energize your sales and marketing strategies in a way that excites customers? Do you re-tool, re-launch or simply re-iterate?

What is the best approach to educate and communicate cost-saving technologies and their efficiency and productivity benefits available today to get their attention before the year runs out?

This free, interactive ChannelCast can show you ways to “weather the storm”. Join Everything Channel Market Expert Dan Neel and special guests from Hewlett Packard, Intel Corporation and Microsoft on July 13th at 11:00 am Pacific/2:00 pm Eastern.

You’ll discover why many customers are still on the fence when it comes to justifying IT spend and how you, with some new as well as some old reliable sales and marketing practices will make it easy to clearly demonstrate ROI and the “Value of the VAR”.

Attend live and ask your questions in real time!


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