SMB Partnerships: Identifying the Right Ingredients for Your VAR Success

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Title: SMB Partnerships: Identifying the Right Ingredients for Your VAR Success

The challenge of choosing the right vendor partners is formidable for larger companies, but for small and medium size businesses, it's a decision that can literally make or break them.

SMB Partnerships: Identifying the Right Ingredients for Your VAR Success
The challenge of choosing the right vendor partners is formidable for larger companies, but for small and medium size businesses, it's a decision that can literally make or break them. That's because some vendors understand the needs of small and medium size businesses better than others, and it's hard for a smaller company to cut through the lip service and see who really has their best interests at heart. Conversely, vendors that truly understand the Channel's unique needs will not only offer an SMB focused product line at a reasonable price, but also staff and structure their partner programs in a way that makes sense to SMBs.

In this Everything Channel NetSeminar, we'll examine:

• Key trends of SMB partner programs " points your peers insist upon
• The specific needs that SMB partners have " the why behind your program needs
• How to choose the right vendor to help you grow your Solution Provider business.

Join Senior Editor Kevin McLaughlin on Thursday, March 27th at 11 am pt/ 2 pm et and make sure you stay ahead of the pack for your SMB opportunities.