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Optimized Service Selling

By Chad Berndtson, CRN
February 28, 2010    5:12 PM ET

Any Solution Provider worth his or her salt, knows that effective services selling usually means the difference between a small sale and a big, moneymaking opportunity. And, you also know that annuity services are a class of services crucial to many Solution Providers' recurring revenues. So why is service annuity opportunities still so often underutilized?

Join Assistant Managing Editor Chad Berndtson and his guests including Chris Fender, Director of Service Sales, Comstor and Tim Anderson, Sr. VP Business Development, Sales & Marketing, Vital Network Services for an exploration of service annuity opportunities in networking.

Attend this Live Channel Cast Thursday, March 4th, 2010 2pm Eastern/11am Pacific to learn and engage with the presenters about: -- Objective service selling market conditions, issues & research findings -- The value of services selling -- How to identify sources of annuity-based revenue -- Why you're not thinking "recurring services" and should

Also hear from Comstor Services and Cisco about what they've done to address barriers to success and productivity.

See what you're missing if this vital and forward-looking sales activity isn't regularly on your radar screen.


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