Email this article   Print article 

Weak Economy Creates Opportunities for VARs

By Robert DeMarzo, CRN
February 23, 2009    4:34 PM ET

With a plummeting stock market, massive corporate layoffs and shrinking lines of credit, the 2009 economic outlook is anything but rosy for many companies. But while the weak economy may close some doors, it opens up others for VARs to make margin and find opportunities. But in light of the weak economy, VARs will increasingly rely on their partnering vendors for incentives and support that will help see them through these tough times.

Join Robert DeMarzo, Senior Vice President/Editorial Director, Everything Channel on Thursday, February 26th at 11 am pt/2 pm et and learn more about:

  • How the current economic downturn will impact IT spending and trends to look for. Tips for how growing your business and remaining profitable in spite the challenging economic environment.
  • Ways you can stay competitive and help your customers maximize their existing IT investments,
  • How solutions providers can leverage their vendor partners to help them drive growth and against the economic odds.
  • New programs and incentives that vendors are offering to help will boost increase your profitability and increase margin.

    Also, special guest Randy Cochran, VP Channel Sales, the Americas, Symantec Corporation, will share tips for building a channel business in a tough economy and will discuss some of the resources Symantec can offer you. Attend live and ask your questions in real-time.


    Email this article   Print article 

    More Security

  • Recent Articles

    Symantec's Code Red: The Law Enforcement/Anonymous E-Mail Exchange

    Law enforcement officials negotiated via e-mail for more than two weeks with an Anonymous group member trying to extort $50,000 from Symantec to keep stolen product code off the Internet.

    How To Sell IT Security Services To Your Customers

    Cyberattacks can cost a business thousands, even millions, of dollars, and can deal a death blow to some. Here's how IT solution providers can help guard against malicious attacks.

    Cybersecurity Experts: What They Know Could Scare You

    A recent report based on interviews with security experts in government, business and academia finds more than half in agreement that a worldwide arms race is taking place in cyberspace.

      More Slide Shows




    Related Videos
    Loading...