MARKETS: MIDMARKET

Warehouses Go Wireless

A solution provider realizes the value of developing and maintaining relationships with the midmarket

CRN logo By Jennifer Lawinski, ChannelWeb
3:00 PM EDT Fri. Sep. 01, 2006
From the September 04, 2006 issue of CRN
Page 1 of 2
Building strong relationships and offering tailored solutions is one way for solution providers to establish themselves in the growing midmarket.

For Bellingham, Wash.-based solution provider Ryzex Group, having comprehensive wireless solutions helped them win business with midmarket Saddle Creek, and strong service and support have helped the solution provider keep this customer.

Saddle Creek, while headquartered in Lakeland, Fla., has about 20 warehouses throughout the United States where its customers store products on their way to retail and grocery store shelves. When it wanted to repair some wireless gear in its warehouses, Saddle Creek went to Ryzex Group.

"They had some equipment that was on the verge of or some of it was near obsolete. [Ryzex] buys back as well as refurbishes equipment, we sell new, and [offer] rentals and repairs," said Chris Hanson, senior account manager at Ryzex Group. "We had been supporting some of their older equipment," he said.

Hanson was able to take that relationshipmainlining older equipmentand leverage it to generate sales of new wireless networking products.

"Because of their growth and expansion they moved into needing new equipment as well as all of the integration work that goes with it," he said. His solution incorporated new and refurbished handheld wireless scanning devices and wireless access points from Symbol Technologies, Holtsville, N.Y., and wireless network management software from Wavelink, Kirkland, Wash. Making the transition to the new products and software wasn't difficult for Saddle Creek once the systems were up and running.

"The original equipment they were using, that com-pany was bought out by the current OEM's equipment they're using. We introduced them to the newer style. It seemed to be compatible, so it seemed to be an easy switch-over," Hanson said.


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