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Photo by Noah Berger
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To be fair, that's the message that you have been putting out to your partners for several years now. Are there specifics that it make it more difficult now than it has been in the past?
Chambers: It's actually accelerated now, because a lot of the basic concepts on collaboration are now taking off. A lot of the acceptance of Web 2.0 technologies which many people would have said, "No, that's just for the young people or that's what our kids do" what they are now realizing that in business ... with replicatable process built into these capabilities, it probably will be the next frontier for productivity. Put a different way, the network will probably enable the next major wave of IT spending as well as communication spending. So the role of the network has changed: it's changed from being infrastructure, primarily a box mentality, to an architecture approach that provides business solutions. And as such, we at Cisco have to change and so do our channel partners.
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