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The plan, called Totally Unlimited, is billed by Virgin Mobile as the "lowest priced and first unlimited nationwide calling plan." Users on the plan are not subject to roaming and are not necessarily tied to a two-year commitment.
Totally Unlimited gives users who purchase the plan the option to pay with credit or debit cards and not necessarily sign a long-term contract. Avoiding getting locked into a long-term contract may be an option that appeals to a large number of users fed up with their current mobile carrier and looking to make a switch.
The Totally Unlimited plan is another option mobile plan that Virgin Mobile is offering customers. The unlimited plan joins a Pay As You Go and Monthly model that Virgin debuted earlier in 2008.
The by from Virgin comes several months after other nationwide carries rolled out unlimited use rate plans to their customers. Sprint's Simply Everything plan costs customers $99.99. An one line, unlimited plan from Verizon Wireless also starts at $99, but runs all the way up to $139, depending on what type of unlimited service a customer wants. T-Mobile's offering also comes in at $99.
Whether or not mobile customers will move to Virgin Mobile remains to be seen. But a less expensive price point and the option to change carrier at any time will likely attract a fair number of mobile subscribers.
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