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Big Bucks For Cisco
While Cisco ranked third overall in the Affinity Index, it excelled in sales proposals generated through the channel, illustrating that solution providers can make money with Cisco, but they may not have strong loyalty to its programs.
Cisco took the top spot for the dollar value share of all proposals written by solution providers in the first half of 2008, raking in an average transaction size of $30,500 with the total value of proposals reaching $907 million. That sizeable number of transactions in the first half of 2008 gave Cisco a 26.6 percent share of the value of all SMB unified communications proposals written. Cisco's closest competitor, IBM with its Lotus suite, only reached $511 million, or 15 percent dollar value share, despite having a higher average transaction size of $40,800. Rounding out the top five were HP, Alcatel-Lucent and 3Com, which offered the highest average transaction value with $81,800 per proposal.
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