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Beefing Up Communication, Programs And Profits
If only more vendors knew how to treat their VARs, partner satisfaction scores would be through the roof. Unfortunately, some vendors have gotten lost in the process, with the end result being a disjointed solution provider program, communication efforts that rely primarily on newsletters and revenue enhancement programs that amount to next to nothing.
However, not all vendors are clueless; the cream always rises to the top -- and generally gets noticed. Cisco Systems is one vendor always singled out for praise by its partners, a fact that's substantiated by Everything Channel's own Annual Report Card research. Here, Keith Goodwin, senior vice president of Cisco's Worldwide Channels organization discusses the best practices that have led to his company's successful partnerships.
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