VMware Names New North America Channel Chief

VMware has reorganized its channels organization based on business units in the three major global geographies, and has appointed a new channel chief for North America.

The new channel chief is Doug Smith, VMware's senior director of global channels, who has been transitioning into the position over the past couple months, a VMware spokesperson said.

Smith takes over from Steve Houck, formerly the company's vice president of worldwide channels. Houck has now transitioned to a new role managing VMware's Latin American channels, the spokesperson said.

It stems from the hiring this Spring of Tod Nielsen as VMware's new chief operating officer who, like his boss, VMware President and CEO Paul Maritz, was a former Microsoft executive. Nielsen most recently was chairman of Borland Software.

Nielsen has been hard at work setting up each primary geography with its own general manager to run operations and channels, the spokesperson said.

Carl Eschenbach, executive vice president of worldwide field operations at VMware, overseas worldwide sales for the company. He reports to Maritz. Overseeing the three primary geographies are Rich Geraffo, general manager for the Americas; Maurizio Carli, general manager for EMEA (Europe, Middle East, and Africa); and Andrew Dutton, general manager for the Asia and the Pacific Ocean geography. All three report to Eschenbach.

The reorganization gives more resources to VMware's channels in each geography, the spokesperson said.

Smith in his new role sets strategy for global channels at VMware, and designs channel programs for use worldwide. He directly reports to Eschenbach, and has what the VMware spokesperson called a "dotted line" report to Carli and Dutton as well.

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