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Microsoft Promises Me-First Experience With Windows Phone 7

By Chad Berndtson
October 11, 2010    12:03 PM ET

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Hoping to finally call itself a true smartphone and mobile contender in the age of Apple and Android, Microsoft on Monday formally lifted the curtain on its reworked Windows Phone 7 mobile OS, along with a slew of Phone 7 devices promised from LG, Samsung, HTC and Dell.

The goal with Windows Phone 7 is to "let you get in, out and back to life, and have that be as fast and as simple as humanly possible," said Microsoft CEO Steve Ballmer at the company's launch event in New York.

Scenes From The Launch
Ultimately, said the effusive Ballmer, Microsoft wants to provide a mobile experience that users can call "always delightful" and "wonderfully mine" -- an easy-to-use, endlessly customizable mobile experience that adapts to a user's exacting preferences around business tools, contacts, games and a number of other things.

Three of the initial phones will be with AT&T. According to Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets, the Samsung Focus, the LG Quantum and the HTC Surround will be available in November, with the Focus arriving first on Nov. 8. Each will cost $199.99 with a two-year contract, and among other phone-specific features, each offers a 1 Ghz processor.

T-Mobile was scheduled to announce its Windows Phone 7 devices later Monday. Microsoft said the phones will be available with 60 carrier partners in 30 countries worldwide.

Next: Details Emerge

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